Stimulating domestic demand new engine

The first half of 2012, the national finance allowance 26500000000 yuan, for the promotion of comply with energy conservation standards of flat-panel TV, air-conditioning, refrigerator, washing machine and water heater, Globe Lamp Bulb saving energy consumption demand in new deal is expected to close 500000000000 yuan. According to the Ministry of industry and information technology statistical data shows, 2012 1 to July, China's color TV production of 68141000 units, up 7.3% over last year. Wherein, liquid crystal TV ( LCD ) achieve 57196000, grow 10.4% compared to the same period. The market demand gradually warmer, the upgrading of the industrial structure become the support estate of our country the main motive force of growth. In the upstream raw material and equipment manufacturers, the downstream machine manufacturers drive jointly below, seek the market of the "sweet spot ", contributes to the entire appliance industry bigger, stronger.

The second half of the market or to restore growth

Although the first half of the year show a downward trend, but the industry generally to 2012 home appliance market expectations. Energy subsidy policies, not only can pull move inside need, also can guide consumption to energy saving, environmental upgrades. From a long-term perspective, promote whole industry is the fundamental purpose of the introduction of new home appliances.

Beijing Yikang times market research company assistant president Peng Yu accepted in the " China Electronics News " reporter the interview said: " 2012 June, high efficiency liquid crystal TV in the whole LCD TV sales accounted for more than 14% increase; energy efficiency of variable frequency air conditioning and frequency of air-conditioning in the whole air conditioning sales ratio were also improved 24 percentage points. Home appliance manufacturers in energy-saving products ready, home appliance of new market promoting effect will appear, the second half of the market will return to growth. "

In recent years, the consumption of electrical and electronic products are increasingly emphasized the importance of energy saving, enterprises continue to increase green energy-saving technology innovation and development efforts, so that high efficiency flat panel TV, washing machine, freezer, air conditioning, LED spotlight dab8d28ck water heater products to sing leading role. Not only that, from product design to product recovery throughout the life cycle, energy saving concept win support among the people.

According to CCID data display, is expected to 2014, washing machine, refrigerator and air conditioner energy-saving products accounted for the overall proportion of products will be achieved respectively 52.7%, 78% and 81%; LCD TV and plasma TV energy-saving product proportion will achieve respectively 78% and 85%; energy saving household hot water production capacity will reach 5000000 units; energy saving gas water heater water heater accounted for the overall proportion will rise to 18.7%.

China Video Industry Association vice president Bai Weimin told the "China Electronics News " reporter's exclusive interview with said: " the audiovisual industry development there are two paths, one is the improvement of image quality, from SD to HD, Ultra HD evolution; on the other hand, is a display technology unceasing development, the transition from CRT to flat-panel intelligent, energy-saving technology during developed gradually, and lead the industry trend. "

A fight for discourse right " contest "

From the market environment, " Twelfth Five-Year Plan" period is the important stage to do large-scale electronics group. Throughout the global home appliance pattern, old Japanese manufacturing enterprises gradually, gradually quit the stage of history, Korea enterprise capacity focus shifted to mainland China, for the Chinese mainland enterprises to expand the international market to offer new opportunity.

In the domestic sales market, dweller consumption level to rise, the advantage good policy come on stage ceaselessly, LED Bulb Brand to home appliance market expansion brings good. According to the China video industry association data show, in 2012 is expected to color television production and export in 130000000 and 66000000, compared with 122310000 in 2011 and 65380000 have small growth.

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